It is common practice here in Goa to splash local newspapers with advertisment on the occassion of a birthday of a public figure. I am sure it is not because the advertiser is not able to wish the birthday boy in person. Just that it is seen as a sign of goodwill to be seen as spending money to publicly wish the person.
However, what go me to post this story is the ad I noticed in today's edition of O Heraldo. An obituary in fact. I refer to this ad only as an example.
Why is it that the name of the deceased itself is in small fonts while that of the advertiser is even more prominent. Moreover, Joaquim Alemao even has his qualifications mentioned.
Just a few guesses:
- The deceased himself is trivial and not the main reason for the ad itself
- This is a good opportunity to promote Joaquim and Yuri in the eyes of the Goan public
- People need to know that Yuri Alemao is a social worker (how?)
Tick one
